Post by rejoana24 on Feb 3, 2024 1:30:25 GMT -5
First, let's start by defining what a branded link is. Each link (URL) has a protocol, a domain name and a path. For example : corresponds to the protocol lc.cx: the domain name monliencourt: is commonly called the “ path ” Branded links are built on the same structure, but instead of the “lc.cx” which is the lambda shortening of your link, they have a domain name of their own, the name of your business. A business that uses branded links may include their name in the link, or another word that best represents what they stand for. In fact, some companies prefer to reduce their links with a value or symbolism that characterizes their businesses. Let's return to our example, this would therefore give: monliencourt (mycompany being of course the name of your structure) Those who use branded links Even if you've never heard of terms like "custom links" or "branded links", you've probably come across them in your digital life.
These brand links are most often used on social networks, in SMS or email campaigns, during live events and on printed documents via QR Code etc. Why “ BRAND ” your links? 1 – To better reach your audience Since branded links replace the generic domain with the domain of your choice, your users Telemarketing Data recognize the source and therefore immediately trust you. 2 – They help you generate more traffic Logical consequence of using a personalized domain name: your audience knows that they can trust your links. Indeed, not everyone knows lc.cx, Bitly or any other ordinary link reducer. By recognizing your brand, your audience is more likely to click on it. Statistics show that they are 34% more likely to click on a branded link than a generic link, which increases the visibility of your content and improves the quality of your posts. 3 – They show your audience where you are taking them Remember the example above of the anatomy of a link. If you create a custom path, you give people insight into where you're sending them, building trust and once again increasing clicks on your link. 4 – They contribute to the notoriety of your brand Leverage the power of the branded domain! A short and original domain name containing your brand name improves its notoriety.
So what about the use of generic short links? Generic short links are effective on their own. Thousands of users use generic lc.cx links every day to communicate with their audiences and track their cross-channel performance. Generic lc.cx links are just as safe and secure as branded links. But let's also be clear, with so many generic short links on the Internet, branded links are much more likely to stand out (and that's fair to say). The necessary conditions 2 conditions must be met to be able to create brand links: You or your company must own the domain name or have authority over the DNS configuration. This domain name should only be used to shorten links . Indeed, it is not possible to have both a website and the possibility of reducing links with it. The alternative is then either to use a very short domain name that recalls your brand or simply create a dedicated subdomain for your short links.
These brand links are most often used on social networks, in SMS or email campaigns, during live events and on printed documents via QR Code etc. Why “ BRAND ” your links? 1 – To better reach your audience Since branded links replace the generic domain with the domain of your choice, your users Telemarketing Data recognize the source and therefore immediately trust you. 2 – They help you generate more traffic Logical consequence of using a personalized domain name: your audience knows that they can trust your links. Indeed, not everyone knows lc.cx, Bitly or any other ordinary link reducer. By recognizing your brand, your audience is more likely to click on it. Statistics show that they are 34% more likely to click on a branded link than a generic link, which increases the visibility of your content and improves the quality of your posts. 3 – They show your audience where you are taking them Remember the example above of the anatomy of a link. If you create a custom path, you give people insight into where you're sending them, building trust and once again increasing clicks on your link. 4 – They contribute to the notoriety of your brand Leverage the power of the branded domain! A short and original domain name containing your brand name improves its notoriety.
So what about the use of generic short links? Generic short links are effective on their own. Thousands of users use generic lc.cx links every day to communicate with their audiences and track their cross-channel performance. Generic lc.cx links are just as safe and secure as branded links. But let's also be clear, with so many generic short links on the Internet, branded links are much more likely to stand out (and that's fair to say). The necessary conditions 2 conditions must be met to be able to create brand links: You or your company must own the domain name or have authority over the DNS configuration. This domain name should only be used to shorten links . Indeed, it is not possible to have both a website and the possibility of reducing links with it. The alternative is then either to use a very short domain name that recalls your brand or simply create a dedicated subdomain for your short links.