Post by account_disabled on Feb 20, 2024 5:27:04 GMT -5
Relevant information from noise . I work with editors who delegate real time to writers and editors who are unaware of business metrics and KPIs and, therefore, end up making bad decisions. Also Read: Digital Marketing Metrics – Which Are Important? Decentralized decision making If a company wants to adopt real-time analytics, it must train its employees and decentralize decision making . The real time is now . Neither tomorrow nor in a week using real-time data from days ago. Suppose your hierarchical structure requires that you receive the data in real time, then report to your superior, then the superior informs the supervisor who, agreeing, sends it to the CxO for a decision. What
good is real-time data if your suggestion to pause a PPC campaign will take 3 days to occur? Operational execution capacity You have identified a point of improvement, a banner or a block on the front page of Rich People Phone Number List your website, and you want to change it immediately since real time has indicated that it can be improved. Do these campaign and website changes take two or three days to occur? Chances are, real time is not needed in your business. If you can't change a campaign ad or banner on your website in a matter of minutes, real time isn't for you. «Data in time, not in real time» As I mentioned before, if decision-making takes days, there is no point in investing in real time.
Here is a very common flow: data is analyzed in real time (about 2-3 hours) and presented to the superior (1 hour), who in turn sends it to a decision-making committee (1 day). The committee queues and analyzes the priorities (2 weeks), questions the figures (1 week) and only then sends them to the decision maker. He, in turn, identifies that the decision should have been made 3 weeks ago and makes a decision based on his instinct in 5 seconds. You got it? Do the math. Did the real-time data have any value to the organization? Almost all large companies have complex and often stuccoed structures and are unable to react in real time. If you can't react in real time, why do you need real-time data? A good analyst will know the right time to present data and insights into the organization. Focus your efforts on important and strategic things. Real-time
good is real-time data if your suggestion to pause a PPC campaign will take 3 days to occur? Operational execution capacity You have identified a point of improvement, a banner or a block on the front page of Rich People Phone Number List your website, and you want to change it immediately since real time has indicated that it can be improved. Do these campaign and website changes take two or three days to occur? Chances are, real time is not needed in your business. If you can't change a campaign ad or banner on your website in a matter of minutes, real time isn't for you. «Data in time, not in real time» As I mentioned before, if decision-making takes days, there is no point in investing in real time.
Here is a very common flow: data is analyzed in real time (about 2-3 hours) and presented to the superior (1 hour), who in turn sends it to a decision-making committee (1 day). The committee queues and analyzes the priorities (2 weeks), questions the figures (1 week) and only then sends them to the decision maker. He, in turn, identifies that the decision should have been made 3 weeks ago and makes a decision based on his instinct in 5 seconds. You got it? Do the math. Did the real-time data have any value to the organization? Almost all large companies have complex and often stuccoed structures and are unable to react in real time. If you can't react in real time, why do you need real-time data? A good analyst will know the right time to present data and insights into the organization. Focus your efforts on important and strategic things. Real-time